Media Lodge Acquiring GunUp To Form Largest Firearms Media Platform

WILTON, CT (April 7, 2015) – The Media Lodge acquisition of GunUp
creates the largest media platform in the firearms industry. Marketing
opportunities will be greater than ever for companies within the industry to
reach their target audience.

The acquisition provides an expanded digital presence for online
advertising, email marketing with larger qualified lists as well as additional
opportunities for content integration, commerce, creative development and

With a combined audience of nearly 13 million monthly unique visitors and
over 200 million impressions, GunUp adds great websites like The Truth
About Guns and M4Carbine to Media Lodge’s existing portfolio of sites
including and 50 Campfires.

Additionally, the acquisition includes GunUp the Magazine, one of the
most recognized print publications in the firearms industry. GunUp
the Magazine’s circulation will grow significantly with the addition of
all’s opt-in members offering a larger audience for

Jeff Siegel, CEO of Media Lodge said, “The GunUp acquisition is the
next step in Media Lodge realizing our vision of an audience platform that
encompasses hunting, firearms, fishing, marine, camping, motor sports and
active enthusiasts.”

The combined audience, coupled with the significant investment Media
Lodge has made in analytics tools, will allow advertisers to reach
their target audiences and manufacturers to improve their operational

“We are excited about this acquisition and working under the Media Lodge
banner to build the largest digital media company in the Outdoors industry,”
said Dan Hall, CEO of GunUp.

To learn more about these enhanced advertising opportunities, contact Director of Sales Christen Everly at: [email protected]; or 952-847-4437 or Director of Sales Lee Sarles at: [email protected] or 952-847-4438.

About Media Lodge
Media Lodge develops powerful and influential interactive media brands and platforms for active enthusiasts and fans in the shooting, hunting, prepping, fishing, outdoor adventure, and spectator racing sports categories, effectively connecting advertisers with these high value and hard to reach audiences. Media Lodge designs custom programs for sponsors to drive maximum value for their advertising spend while creating new value for its online communities. Custom content, video and high-impact display ads are delivered at scale through its exclusive branded properties and network of North America’s best enthusiast digital properties. Media Lodge has extensive experience and knowledge of active enthusiast markets and helps advertisers effectively deliver the right message to this loyal consumer base. Notable exclusive branded properties include, the definitive source for car camping information, and, the world’s largest online auction site for firearms and shooting/hunting accessories and the most visited website in the shooting sports industry.

About GunUp
Born in tech-savvy Seattle and raised in the heartland of America in Sioux
Falls, GunUp is a cutting-edge media company built by experienced
military veterans, shooting sports competitors, and publishing professionals.
GunUp reaches over 5 million gun enthusiasts online each month with a
focus on self-defense, target shooting, and concealed carry.


  1. Well, I hope this gives you enough financial security to keep you in bourbon and quality food for the dog(s).

  2. “GunUp adds great websites like The Truth About Guns and M4Carbine”

    We have different definitions of “great.”

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