There is one thing the gun industry has a lot of trouble understanding: women. Despite the push in recent years to get women more involved in the industry and the tremendous success of that push as shown by campaigns such as Women of USPSA and the appearance of blogs such as the Girls Guide to Guns the industry is still mostly staffed by men. That means there are men in the back rooms designing us pink plastic guns and purses that my grandma would find fashionable.
NEWS FLASH: THIS ISN’T WHAT WE WANT! I don’t care how pink your piece of junk, breaking down, awful to shoot, itty bitty “adorable” gun is, I don’t want it. Women have a right to awesome guns same as anyone else. If I want a pink gun I’ll go buy my M&P JG (oh wait, I already want one) or get a Sig P238 and put adorable pink grips on it.
Not that Sig isn’t guilty as well, take a look at the P238 Lady model:
It’s bright red with tacky gold embellishments, really Sig? I have been known to drift toward one firearm or another for aesthetic reasons, I think my Kimber is pretty but it’s also a functioning lightweight carry gun that’s not bright pink and over embellished. I can carry it around and my fellow gun shop employees don’t make fun of me.
One thing that 1911s and P238s have going for them the gun industry should take into consideration as something “girly” is the ability to personalize the gun. I can go buy whatever kind of grips I want for either of these firearms and suddenly I have a nice gun that I like to shoot and is mine. This is the real reason we all have 50 pairs of shoes; so we can personalize our wardrobe and come up with unique outfits on a daily basis. We like things to be our own and be different, continue to give us the ability to make our guns how we want and you will continue to sell guns to us. Try stuff pink plastic down our throat and we’ll throw it back at you.
The only way to really get women interested is by giving them good guns to shoot. Stop marketing things to women by making guns pink, give us good guns and then let us make them ours.