Then you have to appeal to emotion. The problem is that you know that if you call it an “appeal to emotion”, you’ll be verbally castigated from one end of the internet to the next by people like me. So, you need to come up with a new term. The term you come up with is “values-centered discussion”.
Same game, different name.
Values-centered conversations will embrace a strong sense of citizenship and a concern for the common good; if we frame questions around those kinds of values first and then around the issues we need to resolve, we may begin to get somewhere.
You see, and there is where the whole “values-centered” line completely breaks down. The people on opposite sides of this issue have completely different definitions of “good citizenship” and “the common good”. The “common good” as defined by the anti-gun crowd is essentially “get rid of all the guns”; they appeal to your emotions by saying that everything would “better” and “safer” if there were no gun.
You can use all the different buzz-words that you want, but none of it changes the simple fact that gun control arguments are based on emotion, and not reason.
Robb at Sharp as a Marble has a more in depth look at the article.