Ruger Announces Redesigned Red Label Over-and-Under Shotgun

Sturm, Ruger & Company, Inc. (NYSE: RGR) announces the launch of the newly redesigned Red Label over-and-under shotgun. Known for years as a top choice of American hunters and clay shooters for its world-renowned rugged construction and handsome American styling – the Red Label returns. The shotgun now features refined inner workings, a new center of gravity and reduced recoil. These new improvements deliver improved comfort and an enhanced shooting performance.


Shooters that have frequented the woods, fields and clay courses know the Ruger® Red Label shotgun has been a reliable performer that swings easily. The new 12 gauge Red Label has a redistributed center of gravity for even greater instinctual swing and pointing. Two-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr® buttpad enhance the shooting experience with reduced recoil. The Red Label’s familiar, low profile receiver reduces muzzle climb because the centerline of the bore is closer to the gun’s center mass. The new Red Label makes for an extremely comfortable shooting shotgun in the field or on the range.
“After 32 years of production, we put the Red Label on hiatus in 2011,” commented Ruger President and CEO, Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”
The Red Label features an American Walnut stock with a 1.5” drop at comb and a 2.5” drop at heel. Red Label shotguns are available with 26”, 28”or 30” barrels and each model features a 14.5” length of pull. The new models retain the Red Label’s classic lines and good looks, which are further enhanced by the new stainless steel top lever. The suggested retail price for all three models is $1,399.


Each shotgun includes a custom molded, semi-soft case, five Briley® chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley® choke tube wrench and a safety lock.
For more information on the 100% American-made Ruger® Red Label shotguns, or to learn about the extensive line of award-winning Ruger® firearms, visit or To find accessories for Ruger® Red Label shotguns, visit

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens,” echoes the importance of these principles as we work hard to deliver quality and innovative firearms.
Sturm, Ruger & Co., Inc.
Arms Makers for Responsible Citizens®

1 Comment

  1. I bought a 28ga back when I was shooting a lot of sporting clays. I have a LOT of Ruger guns (handguns and rifles, so I was pretty confident in my purchase). The 28ga was fairly new for them at that time, so I had not seen any on the range, and no one that I knew was using the 20 or the 12 (should have been a clue, I guess). The gun would allow both Win AA and Remington target loads to get under the extractors and completely tie up the gun. You had to disassemble the gun in order to get it running again. How can a gun, that was purportedly aimed at the sporting clay community, not be reliable with the two main cartridges for that sport?

    When you had the safety on, the cut into the frame of the shotgun was exposed to the elements, allowing snow or rain to enter freely. So I couldn’t use it for hunting either.

    The gun was never dropped or mis-treated and never had any heavy loads fired through it – yet this 28ga gun had the wrist split from recoil. How do you find a piece of wood that won’t survive the horrible recoil involved with a 28ga shotgun?

    So many problems with this shotgun that I can’t even sell it in good conscience. Haven’t gotten around to sending it to the factory for repairs yet, but that is the current plan. Then sell it while it is actually running. It is a very pretty shotgun and got lots of compliments on its looks at the range.

    Game shooters and trap shooters etc, have very long memories on these things. (See Dillon and their barely accepted shotshell reloader – good loader now, but unreliable at the first – never really made any inroads into the game shooter community after the initial problems got around). I wish them the best on this re-introduction, but they have a long hill to climb with respect to their credibility with the shotgun community.

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