Last week I flew down to Miami, Florida and spent a day at the Taurus USA headquarters. I learned a lot, about things like MIM and the ins and outs of day-to-day in a factory and import business, but also about the direction Taurus is headed.
In my recent meetings with the company I’ve been fairly forward about my, and a lot of other people’s, opinion of their products. I’ve spent time explaining to them the dynamic of standing behind the counter and trying to persuade someone to buy a Glock or a Smith instead of the Taurus they’ve set their heart on. And, believe it or not, the response was, “We know, that’s what we’re trying to fix.”
Taurus is undergoing a healing process, and they have a long way to go, but they’re headed in the right direction and I believe very strongly in what they’re doing: From their new Carry On Movement, which is born from a passion that extends beyond Taurus and into a strong belief that one should carry every day, to the changes that they are slowly beginning to make in their customer service and quality control.
I’m not saying I’m ready to run out and go buy a Taurus right now, but a day will come when you check my Facebook page and find that I have one in for my next review. It’s refreshing to talk to a company that is looking forward, that is listening intently and that wants to make the changes that need to be made. This is the future of firearms, and Taurus is embracing what needs to happen.
To learn more about my tour and see what’s on the inside, make sure you pick up the first copy of GunUp the Magazine. Subscriptions aren’t open yet, but if you sign up at gunup.com we’ll let you know.