Mitch Daniels, the Republican candidate for governor has a new TV spot out, which you can view at this link.
I was going to vote for Mitch anyway because he’s been good for the state of Indiana and Indiana gun owners, never mind what ads he runs on television. But I actually really liked that ad, and normally I hate all political commercials.
Honestly, that music was so damn heroic, I expected Mitch to come swinging in on a rope, dagger clutched between his teeth and punch the economy IN THE FACE for misbehaving. Perhaps my enjoyment of the commercial was based primarily on the hilarious mental image that I had with it.
Really though, I’m a sucker for music, and the music in a campaign commercial can have a strong affect on my reaction to the advertisement. In this case the Mitch Daniels campaign absolutely nailed the music on this one. I’m sure that the resemblance to the music from Pirates of the Caribbean was not a coincidence, as the mental image conjures heroics and drama, which is precisely what the campaign was going for.
This does illustrate something that I’ve talked about before when it comes to campaigning, and that’s the importance of simplicity and music. All that commercial does is put up a bunch of stats about how awesome Mitch has been while playing rousing music in the background. Because it’s very simple and stimulating, it has a lot of broad appeal, moreso than an ad where the candidate wanders around talking to people.
Never underestimate the power of awesome music.