Taurus Marketing Fail

taurus marketing fail

Check out this screen cap from the latest Taurus TV/marketing spot. You can watch the whole commercial here, but be warned that it’s pretty terrible. When I first watched it, I got to the 50 second mark, saw what was going on, and had to rewind it to watch it again to make sure my eyes didn’t deceive me. But they didn’t, and in THEIR OFFICIAL COMMERCIAL they show a woman point her own “loaded” gun at her weak hand while simultaneous finger-banging her crappy nylon holster so that she can actually get the gun in there in the first place.

It’s like this one frozen frame of video perfectly encapsulates everything bad about CCW all by itself. Carry On, Taurus. Carry On.

Photo of the day: Taurus 85 Protector Polymer

Taurus 85 Polymer

This Taurus Model 85 Polymer came through the retail side of GunUp and…I just don’t know what to make of it. It’s really cool looking in a futuristic sort of way, and it definitely accomplishes the goal of being light and concealable. It’s just kind of weird. I’d actually much rather have the aluminum framed Taurus that’s also in the shop.