3 thoughts on “More on Smith & Wesson's new website”

  1. S+W’s old site was bad, but the (Fools) Gold Standard in bad gun websites is still Tanfoglio / EAA.

    Actually, it does match their offline marketing pretty well, so in that respect, it does work.

    However, that just means their offline marketing also stinks on ice. I showed my wife the TV spot EAA shows during Wednesday night at the range, and she couldn’t stop laughing.

    Not a good sign.

  2. That’s the one. I mean, if the 10mm Witness Poly is her choice for personal protection, who am I to argue?

    Every time I bang my head against the wall thinking about how CZ is screwing up their marketing, I can take comfort in the fact that at least they’re not EAA.

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